We Are Pehraavaa

Hey! Welcome to Pehraavaa 🌸

We aren’t your typical “ethnic wear” brand. We’re just two crazy kids who thought, why should kurtis only come out during Diwali or a cousin’s wedding?

At Pehraavaa, we’re starting small but bold—with short kurtis that can be worn anywhere, anytime. Casual enough for college, chic enough for office, and stylish enough to turn heads at that last-minute plan.

Our vibe? Think tradition… but with sneakers. Comfort… but with statement. Roots… but reimagined for today.

We want you to feel like you’re not just wearing a kurti—you’re wearing a piece of everyday freedom.

OUR STORY

So here’s the truth: Pehraavaa wasn’t born out of some 20-year plan or a fancy MBA pitch deck.

It was born out of failed ideas, late-night rants, and one stubborn thought—
“Why do we wait for an occasion to wear our culture?”

We had tried and failed with other business ideas (yup, we lost count after a few 😅). But every time, we came back to fashion. To the thought of making something that felt real to us and our friends.

After endless fabric hunts, rejected samples, and chai breaks that turned into therapy sessions, we stitched our first batch of short kurtis. And the moment we saw people actually wearing them—not just for a wedding, but for a coffee run—we knew we had something.

That’s when Pehraavaa was born.

We’re still figuring it out every day. There’s mess-ups, there’s wins, there’s chaos—but that’s the fun of it. And we want you along for the ride.

So if you’ve ever wanted to throw on a kurti with your jeans and still feel like you—welcome home.
This is Pehraavaa.

Until then,
✨ Nazar na lage. ✨